Direct response copywriting for e-commerce
Simple marketing stack for e-commerce brands to double their monthly revenue.
Now Accepting a Limited Number
of New Clients For Q4 2025
Results
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Our client’s men’s supplement line was using the same tired angles everyone else in the market was hammering. Sales were stuck. We dove deep into customer research and discovered a pain point they’d never addressed; one that their competitors were completely ignoring. We crafted a new ad angle around this untapped frustration and launched it across their campaigns. The result? This single angle helped drive 44,598 bottle sales, contributing millions to total revenue. When you find the pain point nobody else is talking about, you don’t just win customers, you own a piece of the conversation.
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We worked with an FX brand that was stagnating in their SEO traffic. After we implemented technical SEO fixes and a sustainable content plan, we were able to significantly boost the domain authority and start bringing in hundreds of thousands of clicks per month for highly relevant currency searches.
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Our client’s previous product launch struggled to hit $100K total. They needed something different for their new backend offer. We built a complete campaign from scratch, crafted the hotlist, wrote the VSL, and designed the entire funnel strategy. The result? We shattered their previous record in just 72 hours, generating nearly 4X their best launch ever. The campaign continued pulling in sales for weeks after, proving that the right message to the right audience at the right time can transform a business overnight.
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Our client needed a standout July 4th holiday promotion to capitalize on the long weekend. While competitors were pushing generic angles, we crafted an email sequence that related to the holiday in a way that felt authentic, not forced. The results: $74,071 in net revenue with an average order value of $903.30 from just 82 customers. Most holiday campaigns barely break even, but the right email strategy can turn a three-day weekend into a $1,000-per-customer payday.
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After working with a brand looking to increase their presence from zero, we took the site off the ground, with the aim to outrank competitors and establish authority. After producing a series of articles and optimising the website, we managed to rank top for key search terms, achieving 7,780 keywords, including 37 top three and featured results.
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Our client launched a new men’s supplement line with ambitious sales targets. As the copy lead, we handled everything — Facebook ads that stopped the scroll, email sequences that built desire, and landing pages that converted skeptics into buyers. By month 3, we didn’t just hit their targets. We crushed them by over $1 million in extra revenue, building a complete funnel system from scratch that turned an unknown brand into a million-dollar success story. When you control the entire customer journey with the right message at every touchpoint, the results speak for themselves.
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Our client’s top promotion was performing well, but they were leaving money on the table. We crafted a simple downsell offer that appeared after the main purchase — nothing fancy, just the right product positioned at the right moment with the right psychology. The result? An instant $10.23 increase in average cart value across their entire customer base. That might sound small until you realize they process thousands of orders monthly. This single addition generated an extra six figures annually in pure profit with zero additional traffic or acquisition costs. Sometimes the biggest wins come from optimizing what you already have, not chasing new customers.
ABOUT DOUBLE SOLD
Mike Carr (left) is a direct response copywriter and email marketer based in New York City
Caleb Hinton (right) is a direct response copywriter and SEO consultant based in London.
For over five years, both Mike and Caleb have been in the copywriting space across the e-commerce and finance industry, and have joined forces to offer decades of experience to e-commerce brands.
Double Sold offers simple, high-converting copywriting that help six-figure e-commerce brands double their monthly revenue.
What top brands and marketers say about us
“We hired Mike to write our email newsletters and his speed is incredible. In under two months he was able to write over 100 emails that have substantially increased our open rates, clicks, and user engagement.”
“I’ve had the absolute pleasure of working with Mike since 2018. No matter the size and difficulty of the project, I can always count on him to write high-converting copy I feel 100% confident publishing. No edits required. If you want your project done right the first time, you can’t go wrong with Mike.”
“Mike is one of those rare people who combines great copywriting skills with a strong understanding of what actually drives conversions. He’s easy to work with, communicates clearly, and always meets deadlines. If you want someone who not only writes great emails but helps make them perform, Mike’s your guy.”
“Mike consistently delivers quality, thoughtful, and effective copy quickly, meeting both short and long deadlines with ease. He has a strong grasp of the marketing process and understands that campaigns and timelines can shift unexpectedly. His flexibility and adaptability allow him to meet the evolving needs of any marketing campaign without sacrificing quality.”
“Caleb has helped our visitor traffic increase significantly since working with him, and is continuing to grow. Our site has ranked top for what we do and our organic traffic has increased more than 10x”
“What really stood out about Mike was the insane research he did and his help with ironing out funnel details to create the best customers for a critical high-ticket sale on the backend. He’s fast, thorough, and a breeze to work with - truly willing to go the extra mile to make sure whatever he works on is a success.”
“Working with Mike completely transformed how we communicate our product. He didn’t just deliver great copy; he solved core business problems, clarified our messaging, and gave us a powerful voice that matched our market. His work delivers tangible results that pay for themselves.”
“Caleb is superb. Everything he produces is well-structured, written and presented. Never had any issues as he writes as if he was doing it for himself. Highly recommended. We have seen a huge increase in traffic since fixing key issues within the site and producing weekly content.”
Full marketing stack for e-commerce
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Our emails convert because of our experience with writing hundreds of thousands of emails that have converted to sales. We craft each email for your audience to ensure the maximum conversion rate. We deliver a full DTC strategy to produce emails that convert sales at every part of the customer journey.
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Paid media grabs attention, but SEO quietly compounds. With a solid SEO strategy, a brand can achieve thousands of clicks per month passively. Your site will receive a full SEO technical audit, with monthly reporting and growth strategy, to ensure your audience can find you when they need to.
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Our CRO strategy tests, refines, and optimizes your website to ensure every visitor has a seamless path to purchase. Through data-led testing, UX improvements, and persuasive design, we maximize conversion rates, turning browsers into loyal buyers.